Buddy Blake Team · Coldwell Banker Sea Coast Advantage
Market insights: ZIP 28468 · Sunset Beach
October 19, 2026
(910) 395‑1000 · buddyblake.com
In Sunset Beach's 28468, 1 in 4 listings didn't sell
In ZIP code 28468 (Sunset Beach area), 583 homes came off the market in the last 12 months. 433 sold and 150 didn't, a 26% rate that was 23% the year before. The median sold price was $480,000, and the typical home took 56 days to sell.
Summary written October 14, 2026 from that day's numbers. The figures in the tiles update every hour, so they can differ slightly.
Which pile do you want to be in?
Out of every 20 homes listed in ZIP 28468 · Sunset Beach over the last 12 months, the solid houses sold. The outlined ones expired, were withdrawn or were canceled.
Priced right from day one: sold in a median 12 days. Needed price cuts: 105 days, and sold for 91.8% of the first price.
What waiting costs
| Property taxes | $137 |
| Homeowners insurance | $250 |
| Upkeep | $400 |
| Utilities | $250 |
| Your mortgage payment | if you have one |
| About | $1,041 + mortgage |
About $1,041 every month the home sits — plus your mortgage payment.
Listings that didn't sell stayed on the market a median of 154 days — roughly $5,261 in taxes, insurance, upkeep and utilities alone, and the home still didn't sell.
An example, not a quote: Brunswick County rate 0.342 per $100 (NC Department of Revenue, 2025-26 county rates); town taxes add more inside town limits; insurance, upkeep (1% of value a year) and utilities are typical estimates.
When contracts fall apart
Contracts that fell apart
18%
93 of about 526 before closing
Those homes that later sold
60%
39% never sold
Sold vs. first ask after a fall-through
92.2%
vs. 97.2% on the first contract
Days to sell after a fall-through
147
vs. 46 on the first contract
The MLS doesn't record why a contract ends. In our experience the most common reasons are home inspection findings, appraisals that come in below the price, and buyer financing. How buyers paid on closed sales: conventional 50% · cash 41% · VA 5% · FHA 2%.
If you're selling
- Price it right from day one. The 207 homes priced right sold in a typical 11 days. The 226 that needed price cuts took a typical 106 days and sold at 91.7% of asking.
- Price range matters. $1M+ homes had the highest rate of not selling at 38%. The $500–750K range did best at 20%.
- Waiting costs money. Listings that never sold sat a typical 154 days, and the median price cut was only 2.0%. The estimated carrying cost for a typical $480,000 home is about $1,041 a month before mortgage, or about $5,261 while it sits unsold.
- Contracts fall apart about 18% of the time, roughly 1 in 6. The MLS doesn't record why. In general, it's most often inspection, appraisal or financing issues, so fix known problems and price to the appraisal before you list. A first contract typically closed in 48 days at 97.2% of asking. After one fell through, it took a typical 147 days and sold at 92.2%.
If you're buying
- There is room to negotiate. 72% of homes sold below the first asking price, and the median sale came in at 96.6% of first ask.
- Homes that sit give you leverage. Listings that needed cuts took a typical 106 days. Those that never sold sat a typical 154 days. At $1M+, 38% didn't sell.
- You're not the only one with cash. 41% of buyers paid cash and 51% used conventional loans. 5% used VA and 2% used FHA. Know your financing before you make an offer.
Did you know?
- Did you know? After a contract fell apart, 60% of those homes later sold, but 39% never did.
- Did you know? Homes that sold on their first contract took a typical 48 days. Homes that sold after a contract fell apart took a typical 147 days.
- Did you know? The 26% of 28468 listings that didn't sell was up from 23% the year before.
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For sellers
Listings that didn't sell
25%
up 1.5 pts from a year ago
146 expired, withdrawn or canceled vs 433 sold
Sold vs. first asking price
96.6%
up 1.4 pts from a year ago
median sale price ÷ original list price
Sold below first asking
73%
share of homes that sold
Price cut on homes that didn't sell
2.0%
median — and they still didn't sell
For buyers
True days on market
56
up 25 days from a year ago
median for sold homes, counted from the first listing
Typical room below first ask
3.4%
how far under the original price homes sold
Didn't sell, then sold on a relist
22%
of listings that didn't sell the first time
Median sold price
$473K
up 24.1% from a year ago
433 homes sold
The last 24 months
24% latest month · Sep 26
52 latest month · Sep 26
98.0% latest month · Sep 26
By starting price
| First asking | Sold | Didn't sell | % didn't sell | True days | Sold vs. first ask |
|---|---|---|---|---|---|
| Under $300K | 91 | 43 | 32% | 42 | 95.4% |
| $300–400K | 83 | 21 | 20% | 64 | 94.0% |
| $400–500K | 41 | 19 | 32% | 73 | 93.9% |
| $500–750K | 178 | 43 | 20% | 32 | 99.8% |
| $750K–1M | 17 | 6 | 26% | 110 | 94.8% |
| $1M+ | 23 | 14 | 38% | 74 | 92.6% |
Homes only (land excluded), last 12 months unless noted. "Didn't sell" = listings that expired, were withdrawn or were canceled (some owners stop for reasons that have nothing to do with the market); true days on market counts from the first listing, even when a home was relisted. Source: Hive MLS listing and sales records, updated October 19, 2026. Totals only — no individual listing is shown. Buddy Blake Team · Coldwell Banker Sea Coast Advantage · (910) 395‑1000