Buddy Blake Team · Coldwell Banker Sea Coast Advantage
Market insights: ZIP 28420 · Ash
October 19, 2026
(910) 395‑1000 · buddyblake.com
In Ash, 1 in 4 listings ended without selling
In ZIP code 28420 (Ash area), 146 homes ended over the last 12 months. 107 sold and 39 didn't, which is 27%, up from 17% the year before. A typical sale took 67 days at 96.9% of the first asking price, with a median sold price of $316,775.
Summary written October 14, 2026 from that day's numbers. The figures in the tiles update every hour, so they can differ slightly.
Which pile do you want to be in?
Out of every 20 homes listed in ZIP 28420 · Ash over the last 12 months, the solid houses sold. The outlined ones expired, were withdrawn or were canceled.
Priced right from day one: sold in a median 1 days. Needed price cuts: 180 days, and sold for 89.6% of the first price.
What waiting costs
| Property taxes | $90 |
| Homeowners insurance | $250 |
| Upkeep | $264 |
| Utilities | $250 |
| Your mortgage payment | if you have one |
| About | $855 + mortgage |
About $855 every month the home sits — plus your mortgage payment.
Listings that didn't sell stayed on the market a median of 83 days — roughly $2,326 in taxes, insurance, upkeep and utilities alone, and the home still didn't sell.
An example, not a quote: Brunswick County rate 0.342 per $100 (NC Department of Revenue, 2025-26 county rates); town taxes add more inside town limits; insurance, upkeep (1% of value a year) and utilities are typical estimates.
When contracts fall apart
Contracts that fell apart
20%
27 of about 134 before closing
Those homes that later sold
52%
48% never sold
Sold vs. first ask after a fall-through
94.8%
vs. 97.1% on the first contract
Days to sell after a fall-through
94
vs. 42 on the first contract
The MLS doesn't record why a contract ends. In our experience the most common reasons are home inspection findings, appraisals that come in below the price, and buyer financing. How buyers paid on closed sales: conventional 73% · cash 6% · VA 8% · FHA 13%.
If you're selling
- Price it right from day one. The 53 homes priced right had a typical 1 days to sell. The 54 that needed price cuts had a typical 180 days and sold at 89.6% of asking.
- Waiting costs money. On a typical home at $316,775, carrying costs are estimated at about $855 a month before the mortgage. Listings that never sold sat a median of 83 days, and the estimated carrying cost while a home sits unsold is about $2,326 before the mortgage.
- Contracts fall apart about 1 in 5 times here, or 20%. Most often it's inspection, appraisal or financing issues, based on general industry experience. Get ahead of them with a pre-listing inspection and realistic pricing.
- A fall-through is costly. Homes that fell apart took a typical 94 days to sell, compared with 46 days for first contracts. They sold at 94.8% of asking versus 97.2%. Only 52% sold later, and 48% never sold.
If you're buying
- You have room to negotiate. 73% of homes sold below their first asking price, and the typical sale came in at 96.9% of it.
- Homes that sit are the best places to negotiate. Listings that needed price cuts sold at 89.6% of asking after a typical 180 days.
- Financing here is mostly conventional at 72%. FHA is 13%, VA is 8% and cash is 7%, so you don't need cash to compete.
Did you know?
- Did you know? In Ash, 27% of listings ended without selling, up from 17% the year before.
- Did you know? About 1 in 5 contracts in ZIP code 28420 fell apart over the last 12 months.
- Did you know? Homes that fell apart and sold again took a typical 94 days, compared with 46 days for first contracts.
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For sellers
Listings that didn't sell
26%
up 8.0 pts from a year ago
38 expired, withdrawn or canceled vs 107 sold
Sold vs. first asking price
96.9%
up 8.1 pts from a year ago
median sale price ÷ original list price
Sold below first asking
73%
share of homes that sold
Price cut on homes that didn't sell
0.0%
median — and they still didn't sell
For buyers
True days on market
55
down 28 days from a year ago
median for sold homes, counted from the first listing
Typical room below first ask
3.1%
how far under the original price homes sold
Didn't sell, then sold on a relist
18%
of listings that didn't sell the first time
Median sold price
$317K
up 4.2% from a year ago
107 homes sold
The last 24 months
20% latest month · Sep 26
4 latest month · Sep 26
98.3% latest month · Sep 26
By starting price
| First asking | Sold | Didn't sell | % didn't sell | True days | Sold vs. first ask |
|---|---|---|---|---|---|
| Under $300K | 41 | 16 | 28% | 55 | 93.1% |
| $300–400K | 46 | 16 | 26% | 60 | 97.4% |
| $400–500K | 17 | 2 | 11% | 75 | 97.3% |
| $500–750K | 3 | 1 | 25% | 29 | 83.5% |
| $750K–1M | 0 | 2 | 100% | — | — |
| $1M+ | 0 | 1 | 100% | — | — |
Homes only (land excluded), last 12 months unless noted. "Didn't sell" = listings that expired, were withdrawn or were canceled (some owners stop for reasons that have nothing to do with the market); true days on market counts from the first listing, even when a home was relisted. Source: Hive MLS listing and sales records, updated October 19, 2026. Totals only — no individual listing is shown. Buddy Blake Team · Coldwell Banker Sea Coast Advantage · (910) 395‑1000