Market insights

What really happens to homes listed in ZIP 28403 · Wilmington

The numbers most home sites don't show: how many listings never sell, how long homes really take, and what they sell for against the first asking price.

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Buddy Blake Team · Coldwell Banker Sea Coast Advantage

Market insights: ZIP 28403 · Wilmington

October 19, 2026
(910) 395‑1000 · buddyblake.com

In 28403, 1 in 4 listings ended without a sale

In ZIP code 28403 over the last 12 months, 558 homes came off the market and 134 of them didn't sell. That is 24%, up from 21% the year before. Homes that did sell took a median of 26 days and closed at a median of 96.8% of the first asking price.

Summary written October 14, 2026 from that day's numbers. The figures in the tiles update every hour, so they can differ slightly.

15 sold out of every 20 listed 5 didn't expired, withdrawn or canceled

Which pile do you want to be in?

Out of every 20 homes listed in ZIP 28403 · Wilmington over the last 12 months, the solid houses sold. The outlined ones expired, were withdrawn or were canceled.

Priced right from day one: sold in a median 9 days. Needed price cuts: 49 days, and sold for 93.1% of the first price.

What waiting costs

A typical $442,500 home, per month
Property taxes$113
Homeowners insurance$250
Upkeep$369
Utilities$250
Your mortgage paymentif you have one
About$979 + mortgage

About $979 every month the home sits — plus your mortgage payment.

Listings that didn't sell stayed on the market a median of 121 days — roughly $3,882 in taxes, insurance, upkeep and utilities alone, and the home still didn't sell.

An example, not a quote: New Hanover County rate 0.306 per $100 (NC Department of Revenue, 2025-26 county rates); town taxes add more inside town limits; insurance, upkeep (1% of value a year) and utilities are typical estimates.

When contracts fall apart

Contracts that fell apart

18%

94 of about 518 before closing

Those homes that later sold

54%

46% never sold

Sold vs. first ask after a fall-through

93.7%

vs. 97.1% on the first contract

Days to sell after a fall-through

67

vs. 21 on the first contract

The MLS doesn't record why a contract ends. In our experience the most common reasons are home inspection findings, appraisals that come in below the price, and buyer financing. How buyers paid on closed sales: conventional 60% · cash 34% · VA 3% · FHA 1%.

If you're selling

  • Price it right from day one. In 28403, 204 homes priced right sold in a median of 9 days. The 220 that needed price cuts took a median of 50 days and sold at a median of 93.0% of asking.
  • The listings that never sold cut their price by a median of only 0.2% and sat a median of 121 days. Small, late cuts didn't fix a price that started too high.
  • Price range matters. Under $300K, 32% of listings didn't sell. In the $400–500K range, 15% didn't. The median sold price here was $442,500.
  • Waiting costs money. On a typical $442,500 home, carrying costs are estimated at about $979 a month before the mortgage. Estimated cost of a home sitting unsold is about $3,882 before the mortgage.

If you're buying

  • There is room to negotiate. 70% of homes sold below the first asking price, and the median sale came in at 96.8% of it.
  • Homes that sit are your leverage. The ones needing price cuts took a median of 50 days and sold at a median of 93.0% of asking.
  • You'll be competing with a mix of payment types. 34% of buyers paid cash, 59% used conventional loans, 3% used VA and 1% used FHA.

Did you know?

  • Did you know? In 28403, 1 in 4 listings ended expired, withdrawn or canceled over the last 12 months.
  • Did you know? A home that sold after a first contract fell apart took a median of 67 days, compared with 21 days for a first contract that held.
  • Did you know? After a contract fell apart, 55% of those homes later sold and 45% never did. Those that sold went at a median of 93.8% of asking, against 97.1% for first contracts.

Deal Killer Report: how often contracts fall apart in ZIP 28403 · Wilmington — and what it costs the seller →

For sellers

Listings that didn't sell

24%

up 4.0 pts from a year ago

137 expired, withdrawn or canceled vs 424 sold

Sold vs. first asking price

96.8%

about the same as a year ago

median sale price ÷ original list price

Sold below first asking

70%

share of homes that sold

Price cut on homes that didn't sell

0.4%

median — and they still didn't sell

For buyers

True days on market

26

up 7 days from a year ago

median for sold homes, counted from the first listing

Typical room below first ask

3.2%

how far under the original price homes sold

Didn't sell, then sold on a relist

16%

of listings that didn't sell the first time

Median sold price

$445K

up 12.9% from a year ago

424 homes sold

By starting price

First askingSoldDidn't sell% didn't sellTrue daysSold vs. first ask
Under $300K844133%3196.2%
$300–400K902421%3995.8%
$400–500K601116%2097.5%
$500–750K932823%1497.8%
$750K–1M32922%1197.4%
$1M+652427%4099.0%

Homes only (land excluded), last 12 months unless noted. "Didn't sell" = listings that expired, were withdrawn or were canceled (some owners stop for reasons that have nothing to do with the market); true days on market counts from the first listing, even when a home was relisted. Source: Hive MLS listing and sales records, updated October 19, 2026. Totals only — no individual listing is shown. Buddy Blake Team · Coldwell Banker Sea Coast Advantage · (910) 395‑1000

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