Market insights

What really happens to homes listed in ZIP 28480 · Wrightsville Beach

The numbers most home sites don't show: how many listings never sell, how long homes really take, and what they sell for against the first asking price.

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Buddy Blake Team · Coldwell Banker Sea Coast Advantage

Market insights: ZIP 28480 · Wrightsville Beach

October 19, 2026
(910) 395‑1000 · buddyblake.com

Wrightsville Beach area: priced right sold in 5 days, others took 92

In ZIP code 28480 over the last 12 months, 133 homes ended their listings and 102 sold. The other 31 didn't sell, about 1 in 4, down from 29% the year before. Homes priced right sold in a median of 5 days, while homes that needed price cuts took 92 days.

Summary written October 14, 2026 from that day's numbers. The figures in the tiles update every hour, so they can differ slightly.

16 sold out of every 20 listed 4 didn't expired, withdrawn or canceled

Which pile do you want to be in?

Out of every 20 homes listed in ZIP 28480 · Wrightsville Beach over the last 12 months, the solid houses sold. The outlined ones expired, were withdrawn or were canceled.

Priced right from day one: sold in a median 5 days. Needed price cuts: 91 days, and sold for 91.1% of the first price.

What waiting costs

A typical $1,772,500 home, per month
Property taxes$452
Homeowners insurance$250
Upkeep$1,477
Utilities$250
Your mortgage paymentif you have one
About$2,432 + mortgage

About $2,432 every month the home sits — plus your mortgage payment.

Listings that didn't sell stayed on the market a median of 124 days — roughly $9,927 in taxes, insurance, upkeep and utilities alone, and the home still didn't sell.

An example, not a quote: New Hanover County rate 0.306 per $100 (NC Department of Revenue, 2025-26 county rates); town taxes add more inside town limits; insurance, upkeep (1% of value a year) and utilities are typical estimates.

When contracts fall apart

Contracts that fell apart

12%

14 of about 116 before closing

Those homes that later sold

71%

14% never sold

Sold vs. first ask after a fall-through

83.7%

vs. 94.6% on the first contract

Days to sell after a fall-through

143

vs. 45 on the first contract

The MLS doesn't record why a contract ends. In our experience the most common reasons are home inspection findings, appraisals that come in below the price, and buyer financing. How buyers paid on closed sales: conventional 36% · cash 56% · VA 2% · FHA 0%.

If you're selling

  • Price it right from day one. The 28 homes priced right sold in a median of 5 days. The 74 that needed cuts took 92 days and sold at 90.9% of asking.
  • Small cuts don't fix a wrong starting price. Listings that never sold took a median cut of just 1.8% and sat a median of 124 days.
  • Waiting costs real money. At the typical sold price of $1,772,500, carrying a home is estimated at about $2,432 a month before mortgage. An unsold stretch adds up to an estimated $9,927 or so.
  • About 1 in 8 contracts fell apart, or 12%. The MLS doesn't record why. In general industry experience it's most often inspection, appraisal or financing issues, so get the home ready and your paperwork in order before you list.

If you're buying

  • There is room to negotiate. 83% of homes sold below their first asking price, and the typical sale came in at 93.7% of that first ask.
  • Homes that sit are your best leverage. Listings that never sold sat a median of 124 days, and homes that needed cuts took a median of 92 days.
  • Cash is common here. 57% of buyers paid cash and 35% used conventional loans. VA was 2% and FHA was 0%, so a financed offer will often compete against cash.

Did you know?

  • Did you know? In ZIP code 28480, 83% of homes sold below their first asking price.
  • Did you know? Homes priced right sold in a median of 5 days. Homes that needed cuts took 92 days.
  • Did you know? When a contract fell apart, the home's next sale took a median of 155 days, versus 45 days for a first contract.

For sellers

Listings that didn't sell

22%

down 7.9 pts from a year ago

29 expired, withdrawn or canceled vs 102 sold

Sold vs. first asking price

94.1%

down 2.8 pts from a year ago

median sale price ÷ original list price

Sold below first asking

83%

share of homes that sold

Price cut on homes that didn't sell

1.8%

median — and they still didn't sell

For buyers

True days on market

60

up 46 days from a year ago

median for sold homes, counted from the first listing

Typical room below first ask

5.9%

how far under the original price homes sold

Didn't sell, then sold on a relist

10%

of listings that didn't sell the first time

Median sold price

$1.75M

up 1.4% from a year ago

102 homes sold

By starting price

First askingSoldDidn't sell% didn't sellTrue daysSold vs. first ask
$300–400K100%1100.0%
$400–500K5229%12391.9%
$500–750K12425%9591.5%
$750K–1M2133%3298.1%
$1M+822221%6094.1%

Homes only (land excluded), last 12 months unless noted. "Didn't sell" = listings that expired, were withdrawn or were canceled (some owners stop for reasons that have nothing to do with the market); true days on market counts from the first listing, even when a home was relisted. Source: Hive MLS listing and sales records, updated October 19, 2026. Totals only — no individual listing is shown. Buddy Blake Team · Coldwell Banker Sea Coast Advantage · (910) 395‑1000

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