Buddy Blake Team · Coldwell Banker Sea Coast Advantage
Market insights: ZIP 28401 · Wilmington
October 24, 2026
(910) 395‑1000 · buddyblake.com
41% of 28401 listings ended without selling in the last year
Of 583 listings that ended in ZIP 28401 over the last 12 months, 346 sold and 237 didn't. That 41% rate is up from 34% the year before. Homes priced right from day one sold in a median 12 days, so the starting price still decides a lot here.
Summary written October 22, 2026 from that day's numbers. The figures in the tiles update every hour, so they can differ slightly.
Which pile do you want to be in?
Out of every 20 homes listed in ZIP 28401 · Wilmington over the last 12 months, the solid houses sold. The outlined ones expired or were canceled.
Priced right from day one: sold in a median 12 days. Needed price cuts: 76 days, and sold for 92.3% of the first price.
What waiting costs
| Property taxes | $97 |
| Homeowners insurance | $250 |
| Upkeep | $317 |
| Utilities | $250 |
| Your mortgage payment | if you have one |
| About | $915 + mortgage |
About $915 every month the home sits — plus your mortgage payment.
Listings that didn't sell stayed on the market a median of 123 days — roughly $3,696 in taxes, insurance, upkeep and utilities alone, and the home still didn't sell.
An example, not a quote: New Hanover County rate 0.306 per $100 (NC Department of Revenue, 2025-26 county rates); town taxes add more inside town limits; insurance, upkeep (1% of value a year) and utilities are typical estimates.
When contracts fall apart
Contracts that fell apart
24%
111 of about 461 before closing
Those homes that later sold
53%
41% never sold
Sold vs. first ask after a fall-through
92.0%
vs. 96.9% on the first contract
Days to sell after a fall-through
117
vs. 26 on the first contract
The MLS doesn't record why a contract ends. In our experience the most common reasons are home inspection findings, appraisals that come in below the price, and buyer financing. How buyers paid on closed sales: conventional 56% · cash 27% · VA 7% · FHA 4%.
If you're selling
- Price it right on day one. Homes priced right from the start sold in a median 12 days.
- Waiting costs you. Listings that needed price cuts took a median 75 days and sold for a median 92.4% of asking.
- Know where the hard spots are. Homes over $1M didn't sell 53% of the time. In the $300–400K range it was 36%.
- Get ready for the contract. About one in four contracts fell apart. Most often that's inspection, appraisal or financing issues, based on general industry experience.
If you're buying
- There's room to negotiate. 76% of homes sold below their first asking price, and cut listings sold for a median 92.4% of asking.
- Plenty of homes sit. Listings that never sold had a median 123 days on the market before they ended.
- Here's how people are paying: 56% conventional, 27% cash, 7% VA and 4% FHA.
Did you know?
- The median sold price in ZIP 28401 was $380,000.
- Listings that never sold took a median 123 days, and their median price cut was 2.2%.
- For a typical $380,000 home, the estimated carrying cost is about $915 a month before mortgage, or about $3,696 while unsold.
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For sellers
Listings that didn't sell
41%
up 6.3 pts from a year ago
241 expired or canceled vs 349 sold
Sold vs. first asking price
96.5%
about the same as a year ago
median sale price ÷ original list price
Sold below first asking
76%
share of homes that sold
Price cut on homes that didn't sell
2.1%
median — and they still didn't sell
For buyers
True days on market
35
up 5 days from a year ago
median for sold homes, counted from the first listing
Typical room below first ask
3.5%
how far under the original price homes sold
Didn't sell, then sold on a relist
14%
of listings that didn't sell the first time
Median sold price
$380K
up 5.6% from a year ago
349 homes sold
The last 24 months
41% latest month · Sep 26
37 latest month · Sep 26
96.9% latest month · Sep 26
By starting price
| First asking | Sold | Didn't sell | % didn't sell | True days | Sold vs. first ask |
|---|---|---|---|---|---|
| Under $300K | 64 | 52 | 45% | 28 | 95.6% |
| $300–400K | 125 | 68 | 35% | 29 | 97.0% |
| $400–500K | 73 | 46 | 39% | 52 | 96.7% |
| $500–750K | 62 | 48 | 44% | 28 | 96.4% |
| $750K–1M | 10 | 11 | 52% | 31 | 97.1% |
| $1M+ | 15 | 16 | 52% | 104 | 89.4% |
Homes only (land excluded), last 12 months unless noted. "Didn't sell" = listings that expired or were canceled — withdrawn and on-hold listings are not counted (some owners stop for reasons that have nothing to do with the market); true days on market counts from the first listing, even when a home was relisted. Source: Hive MLS listing and sales records, updated October 24, 2026. Totals only — no individual listing is shown. Buddy Blake Team · Coldwell Banker Sea Coast Advantage · (910) 395‑1000