Market insights

What really happens to homes listed in ZIP 28412 · Wilmington

The numbers most home sites don't show: how many listings never sell, how long homes really take, and what they sell for against the first asking price.

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Buddy Blake Team · Coldwell Banker Sea Coast Advantage

Market insights: ZIP 28412 · Wilmington

October 24, 2026
(910) 395‑1000 · buddyblake.com

In 28412, 1 in 4 listings ended without selling

Over the last 12 months in ZIP 28412, 1,139 listings ended, and 868 of them sold. The 271 that didn't sell is a 24% rate, up from 18% the year before. The typical sold price was $426,250, and the typical home sold in 38 days.

Summary written October 22, 2026 from that day's numbers. The figures in the tiles update every hour, so they can differ slightly.

15 sold out of every 20 listed 5 didn't expired, withdrawn or canceled

Which pile do you want to be in?

Out of every 20 homes listed in ZIP 28412 · Wilmington over the last 12 months, the solid houses sold. The outlined ones expired or were canceled.

Priced right from day one: sold in a median 11 days. Needed price cuts: 68 days, and sold for 93.2% of the first price.

What waiting costs

A typical $426,250 home, per month
Property taxes$109
Homeowners insurance$250
Upkeep$355
Utilities$250
Your mortgage paymentif you have one
About$959 + mortgage

About $959 every month the home sits — plus your mortgage payment.

Listings that didn't sell stayed on the market a median of 111 days — roughly $3,495 in taxes, insurance, upkeep and utilities alone, and the home still didn't sell.

An example, not a quote: New Hanover County rate 0.306 per $100 (NC Department of Revenue, 2025-26 county rates); town taxes add more inside town limits; insurance, upkeep (1% of value a year) and utilities are typical estimates.

When contracts fall apart

Contracts that fell apart

15%

150 of about 1,019 before closing

Those homes that later sold

63%

35% never sold

Sold vs. first ask after a fall-through

94.8%

vs. 97.5% on the first contract

Days to sell after a fall-through

82

vs. 32 on the first contract

The MLS doesn't record why a contract ends. In our experience the most common reasons are home inspection findings, appraisals that come in below the price, and buyer financing. How buyers paid on closed sales: conventional 61% · cash 23% · VA 6% · FHA 5%.

If you're selling

  • Price it right from day one. Homes priced right sold in a typical 11 days.
  • Homes that needed price cuts took a typical 68 days to sell, and sold at a typical 93.2% of asking.
  • $1M+ is the rough spot. 47% of those listings didn't sell.
  • If a contract falls apart, it most often comes down to inspection, appraisal or financing issues in general industry experience. Get those ready before you list. After a fall-through, homes took a typical 83 days to sell, versus 32 days for the first contract.

If you're buying

  • There's room to negotiate. 73% of homes sold below their first asking price.
  • Homes that never sold sat a typical 111 days, and their sellers typically cut the price 1.5% along the way.
  • The $300–400K range has the lowest didn't-sell rate, at 20%.

Did you know?

  • Did you know: 1 in 7 contracts here fell apart, a 15% rate.
  • Did you know: after a contract fell through, 63% of those homes later sold, and 35% never did.
  • Did you know: the estimated carrying cost for a typical home is $959 a month before mortgage, and about $3,495 before mortgage while it sits unsold.

Deal Killer Report: how often contracts fall apart in ZIP 28412 · Wilmington — and what it costs the seller →

For sellers

Listings that didn't sell

24%

up 5.3 pts from a year ago

271 expired or canceled vs 867 sold

Sold vs. first asking price

97.2%

about the same as a year ago

median sale price ÷ original list price

Sold below first asking

73%

share of homes that sold

Price cut on homes that didn't sell

1.5%

median — and they still didn't sell

For buyers

True days on market

38

up 6 days from a year ago

median for sold homes, counted from the first listing

Typical room below first ask

2.8%

how far under the original price homes sold

Didn't sell, then sold on a relist

27%

of listings that didn't sell the first time

Median sold price

$429K

up 3.4% from a year ago

867 homes sold

By starting price

First askingSoldDidn't sell% didn't sellTrue daysSold vs. first ask
Under $300K1585827%3695.5%
$300–400K2065020%2898.0%
$400–500K1655324%2798.0%
$500–750K2566821%5696.6%
$750K–1M652729%3298.1%
$1M+171547%6293.3%

Homes only (land excluded), last 12 months unless noted. "Didn't sell" = listings that expired or were canceled — withdrawn and on-hold listings are not counted (some owners stop for reasons that have nothing to do with the market); true days on market counts from the first listing, even when a home was relisted. Source: Hive MLS listing and sales records, updated October 24, 2026. Totals only — no individual listing is shown. Buddy Blake Team · Coldwell Banker Sea Coast Advantage · (910) 395‑1000

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