Buddy Blake Team · Coldwell Banker Sea Coast Advantage
Market insights: Wilson County
November 1, 2026
(910) 395‑1000 · buddyblake.com
Wilson County: 1 in 4 listings ended without a sale
Over the last 12 months, 212 of 935 listings in Wilson County ended without selling, a 23% rate. That's up from 20% the year before. Pricing and timing made the biggest difference for the homes that did sell.
Summary written November 1, 2026 from that day's numbers. The figures in the tiles update every hour, so they can differ slightly.
Which pile do you want to be in?
Out of every 20 homes listed in Wilson County over the last 12 months, the solid houses sold. The outlined ones expired or were canceled.
Priced right from day one: sold in a median 12 days. Needed price cuts: 64 days, and sold for 92.4% of the first price.
What waiting costs
| Property taxes | $128 |
| Homeowners insurance | $250 |
| Upkeep | $215 |
| Utilities | $250 |
| Your mortgage payment | if you have one |
| About | $843 + mortgage |
About $843 every month the home sits — plus your mortgage payment.
Listings that didn't sell stayed on the market a median of 143 days — roughly $3,971 in taxes, insurance, upkeep and utilities alone, and the home still didn't sell.
An example, not a quote: Wilson County rate 0.595 per $100 (NC Department of Revenue, 2025-26 county rates); town taxes add more inside town limits; insurance, upkeep (1% of value a year) and utilities are typical estimates.
When contracts fall apart
Contracts that fell apart
19%
169 of about 888 before closing
Those homes that later sold
61%
36% never sold
Sold vs. first ask after a fall-through
93.3%
vs. 97.4% on the first contract
Days to sell after a fall-through
94
vs. 25 on the first contract
The MLS doesn't record why a contract ends. In our experience the most common reasons are home inspection findings, appraisals that come in below the price, and buyer financing. How buyers paid on closed sales: conventional 45% · cash 22% · VA 10% · FHA 20%.
If you're selling
- Price it right from day one. Homes priced right sold in a median of 12 days.
- Homes that needed price cuts took a median of 64 days to sell, and sold at 92.4% of first ask.
- $500–750K is the hardest range right now, with a 32% didn't-sell rate.
- Waiting costs money. Listings that never sold sat a median of 143 days and got a median 2.2% cut. Estimated carrying costs are about $3,971 before mortgage while unsold.
If you're buying
- There's room to negotiate. 68% of homes sold below first ask, and the typical sale was 96.9% of first ask.
- Homes that sit can be a chance. Listings that never sold sat a median of 143 days.
- Financing mix: 45% of buyers paid conventional, 22% cash, 20% FHA and 10% VA.
Did you know?
- The median sold price in Wilson County over the last 12 months was $258,000.
- The typical home here sold in 32 days.
- Homes that sold after a contract fell apart went for 93.4% of first ask, compared with 97.4% for homes whose first contract held.
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Deal Killer Report: how often contracts fall apart in Wilson County — and what it costs the seller →
For sellers
Listings that didn't sell
23%
up 2.0 pts from a year ago
212 expired or canceled vs 719 sold
Sold vs. first asking price
96.9%
about the same as a year ago
median sale price ÷ original list price
Sold below first asking
69%
share of homes that sold
Price cut on homes that didn't sell
2.1%
median — and they still didn't sell
For buyers
True days on market
33
up 3 days from a year ago
median for sold homes, counted from the first listing
Typical room below first ask
3.1%
how far under the original price homes sold
Didn't sell, then sold on a relist
14%
of listings that didn't sell the first time
Median sold price
$259K
up 1.8% from a year ago
719 homes sold
The last 24 months
35% latest month · Oct 26
23 latest month · Oct 26
96.9% latest month · Oct 26
By starting price
| First asking | Sold | Didn't sell | % didn't sell | True days | Sold vs. first ask |
|---|---|---|---|---|---|
| Under $300K | 477 | 129 | 21% | 32 | 96.6% |
| $300–400K | 136 | 50 | 27% | 39 | 97.3% |
| $400–500K | 59 | 17 | 22% | 45 | 97.4% |
| $500–750K | 32 | 14 | 30% | 24 | 98.2% |
| $750K–1M | 10 | 1 | 9% | 12 | 95.6% |
| $1M+ | 5 | 1 | 17% | 25 | 94.7% |
By town
Wilson County housing market: quick answers
How long do homes take to sell in Wilson County?
Homes that sold in Wilson County over the last 12 months took a median of 33 days, counted from the day they were first listed (relists included). That's up 3 days from a year ago.
What do homes in Wilson County sell for compared to the asking price?
The median home in Wilson County sold for 96.9% of its first asking price in the last 12 months, and 69% of the homes that sold went for less than the original price. That's about the same as a year ago.
What percentage of homes listed in Wilson County don't sell?
23% of homes listed in Wilson County over the last 12 months expired or were canceled without selling — about 1 in 4 (212 didn't sell vs 719 sold). That's up 2.0 pts from a year ago. The homes that didn't sell had already cut their price a median 2.1%.
What is the median sold price in Wilson County?
The median sold price in Wilson County over the last 12 months was $259,000, across 719 homes sold. That's up 1.8% from a year ago.
What is my home worth in Wilson County?
The median home in Wilson County sold for $259,000 over the last 12 months (719 sales), up about 1.8% from $254,490 the prior 12 months. Your property's value depends on its size, condition, lot and street, and online estimates often disagree by a wide margin. Enter your address under "What's my home worth?" on the homepage to see what's for sale, under contract and sold around you, or call for a price built from the homes that actually compete with yours.
Are home prices in Wilson County going down?
No — not at the median. Homes in Wilson County sold for a median of $259,000 in the last 12 months, up about 1.8% from $254,490 the prior 12 months. About as many homes sold (719 vs 719), and the median time on the market went from 30 to 33 days. Prices move differently by neighborhood and price range, so check the band your home falls in below.
Where do these Wilson County housing market numbers come from?
Hive MLS listing and sales records for homes only (land excluded), covering the last 12 months and updated November 1, 2026. The figures refresh from the MLS every hour; "didn't sell" counts only expired and canceled listings. Compiled by Buddy Blake Team, Coldwell Banker Sea Coast Advantage.
Homes only (land excluded), last 12 months unless noted. "Didn't sell" = listings that expired or were canceled — withdrawn and on-hold listings are not counted (some owners stop for reasons that have nothing to do with the market); true days on market counts from the first listing, even when a home was relisted. Source: Hive MLS listing and sales records, updated November 1, 2026. Totals only — no individual listing is shown. Buddy Blake Team · Coldwell Banker Sea Coast Advantage · (910) 395‑1000