Buddy Blake Team · Coldwell Banker Sea Coast Advantage
Market insights: Wilson
October 20, 2026
(910) 395‑1000 · buddyblake.com
In Wilson, 1 in 4 homes that listed didn't sell
Wilson had 707 listings end in the last 12 months. 533 sold and 174 did not, a 25% rate, up from 20% the year before. The typical home that sold took 30 days and closed at 96.6% of the first asking price.
Summary written October 17, 2026 from that day's numbers. The figures in the tiles update every hour, so they can differ slightly.
Which pile do you want to be in?
Out of every 20 homes listed in Wilson over the last 12 months, the solid houses sold. The outlined ones expired, were withdrawn or were canceled.
Priced right from day one: sold in a median 11 days. Needed price cuts: 69 days, and sold for 92.5% of the first price.
What waiting costs
| Property taxes | $127 |
| Homeowners insurance | $250 |
| Upkeep | $213 |
| Utilities | $250 |
| Your mortgage payment | if you have one |
| About | $841 + mortgage |
About $841 every month the home sits — plus your mortgage payment.
Listings that didn't sell stayed on the market a median of 141 days — roughly $3,907 in taxes, insurance, upkeep and utilities alone, and the home still didn't sell.
An example, not a quote: Wilson County rate 0.595 per $100 (NC Department of Revenue, 2025-26 county rates); town taxes add more inside town limits; insurance, upkeep (1% of value a year) and utilities are typical estimates.
When contracts fall apart
Contracts that fell apart
21%
144 of about 680 before closing
Those homes that later sold
57%
39% never sold
Sold vs. first ask after a fall-through
93.4%
vs. 97.2% on the first contract
Days to sell after a fall-through
95
vs. 23 on the first contract
The MLS doesn't record why a contract ends. In our experience the most common reasons are home inspection findings, appraisals that come in below the price, and buyer financing. How buyers paid on closed sales: conventional 46% · cash 24% · VA 11% · FHA 16%.
If you're selling
- Price it right from day one. The 255 homes priced right sold in a typical 11 days. The 278 that needed cuts took 69 days and sold at 92.5% of asking.
- The $300–400K range struggled most, with 33% of listings not selling. The $400–500K range did best at 21%.
- Waiting costs money. Carrying a typical home at $256,130 runs an estimated $841 a month before the mortgage. That is about $3,907 while a home sits unsold.
- Listings that never sold sat a median 141 days and cut price only 2.3%. Small cuts, made late, did not fix it.
If you're buying
- You have room to negotiate. 70% of homes sold below the first asking price, and the typical sale closed at 96.6% of it.
- Homes that sit are worth a look. Listings that never sold sat a median 141 days. Homes that needed price cuts sold at 92.5% of asking.
- Buyers pay in different ways. 24% paid cash, 46% used conventional loans, 16% used FHA and 11% used VA.
Did you know?
- Did you know? In Wilson, 57% of homes whose contract fell apart later sold. 39% never sold.
- Did you know? A home that sells on its first contract in Wilson closes at a median 97.1% of asking. After a contract falls apart, it is 93.4%.
- Did you know? The typical sold price in Wilson over the last 12 months was $256,130.
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Thinking of selling in Wilson? What it takes and what it costs →
For sellers
Listings that didn't sell
25%
up 4.3 pts from a year ago
174 expired, withdrawn or canceled vs 534 sold
Sold vs. first asking price
96.6%
down 0.9 pts from a year ago
median sale price ÷ original list price
Sold below first asking
70%
share of homes that sold
Price cut on homes that didn't sell
2.2%
median — and they still didn't sell
For buyers
True days on market
29
about the same as a year ago
median for sold homes, counted from the first listing
Typical room below first ask
3.4%
how far under the original price homes sold
Didn't sell, then sold on a relist
14%
of listings that didn't sell the first time
Median sold price
$256K
down 1.3% from a year ago
534 homes sold
The last 24 months
14% latest month · Sep 26
36 latest month · Sep 26
95.6% latest month · Sep 26
By starting price
| First asking | Sold | Didn't sell | % didn't sell | True days | Sold vs. first ask |
|---|---|---|---|---|---|
| Under $300K | 361 | 105 | 23% | 31 | 96.4% |
| $300–400K | 90 | 45 | 33% | 31 | 97.3% |
| $400–500K | 44 | 12 | 21% | 34 | 97.7% |
| $500–750K | 27 | 12 | 31% | 26 | 97.2% |
| $750K–1M | 9 | 0 | 0% | 11 | 96.1% |
| $1M+ | 3 | 0 | 0% | 25 | 95.7% |
Homes only (land excluded), last 12 months unless noted. "Didn't sell" = listings that expired, were withdrawn or were canceled (some owners stop for reasons that have nothing to do with the market); true days on market counts from the first listing, even when a home was relisted. Source: Hive MLS listing and sales records, updated October 20, 2026. Totals only — no individual listing is shown. Buddy Blake Team · Coldwell Banker Sea Coast Advantage · (910) 395‑1000