Market insights

What really happens to homes listed in ZIP 27896 · Wilson

The numbers most home sites don't show: how many listings never sell, how long homes really take, and what they sell for against the first asking price.

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Buddy Blake Team · Coldwell Banker Sea Coast Advantage

Market insights: ZIP 27896 · Wilson

October 24, 2026
(910) 395‑1000 · buddyblake.com

In 27896, 1 in 5 Wilson-area listings didn't sell

Over the last 12 months in ZIP code 27896 (Wilson area), 328 homes came off the market. 257 sold and 71 didn't, a 22% rate, up from 20% the year before. The typical home that sold went in 27 days at a median 97.2% of its first asking price, with a median sold price of $277,490.

Summary written October 17, 2026 from that day's numbers. The figures in the tiles update every hour, so they can differ slightly.

16 sold out of every 20 listed 4 didn't expired, withdrawn or canceled

Which pile do you want to be in?

Out of every 20 homes listed in ZIP 27896 · Wilson over the last 12 months, the solid houses sold. The outlined ones expired or were canceled.

Priced right from day one: sold in a median 9 days. Needed price cuts: 82 days, and sold for 93.1% of the first price.

What waiting costs

A typical $277,490 home, per month
Property taxes$138
Homeowners insurance$250
Upkeep$231
Utilities$250
Your mortgage paymentif you have one
About$873 + mortgage

About $873 every month the home sits — plus your mortgage payment.

Listings that didn't sell stayed on the market a median of 176 days — roughly $5,035 in taxes, insurance, upkeep and utilities alone, and the home still didn't sell.

An example, not a quote: Wilson County rate 0.595 per $100 (NC Department of Revenue, 2025-26 county rates); town taxes add more inside town limits; insurance, upkeep (1% of value a year) and utilities are typical estimates.

When contracts fall apart

Contracts that fell apart

16%

48 of about 307 before closing

Those homes that later sold

58%

35% never sold

Sold vs. first ask after a fall-through

93.8%

vs. 97.8% on the first contract

Days to sell after a fall-through

84

vs. 22 on the first contract

The MLS doesn't record why a contract ends. In our experience the most common reasons are home inspection findings, appraisals that come in below the price, and buyer financing. How buyers paid on closed sales: conventional 48% · cash 22% · VA 10% · FHA 15%.

If you're selling

  • Price it right from day one. The 138 homes priced right sold in a typical 9 days. The 119 that needed price cuts took a typical 83 days and sold at 93.0% of asking.
  • Higher price ranges struggle most. In $500–750K, 36% of listings didn't sell. Under $300K, it was 16%.
  • Waiting costs money. On a typical home at $277,490, carrying costs are estimated at about $873 a month before mortgage. The estimated total while a home sits unsold is about $5,035. Listings that never sold sat a median 176 days, and the median price cut on them was only 2.8%.
  • Contracts fall apart too: 16% did, about 1 in 6. Most often it's inspection, appraisal or financing issues, in general industry experience. Get ahead of them with a pre-listing check of the house and a buyer who is well qualified. A deal that fell apart and then sold took a typical 84 days and sold at 93.8%. A first contract that held took 22 days and sold at 97.8%.

If you're buying

  • There is room to negotiate. 68% of homes sold below their first asking price, and the median was 97.2% of it.
  • Homes that sit give you more leverage. The ones that needed cuts sold at 93.0% of asking, after a typical 83 days.
  • Buyers pay in different ways here: 49% conventional, 22% cash, 15% FHA and 11% VA. Know your financing before you make an offer.

Did you know?

  • Did you know? In 27896, homes priced right sold in a typical 9 days, while homes that needed cuts took a typical 83 days.
  • Did you know? After a contract fell apart, 58% of those homes later sold, but 35% never sold.
  • Did you know? In the $500–750K range, 36% of listings in 27896 ended without a sale. Under $300K, it was 16%.

Deal Killer Report: how often contracts fall apart in ZIP 27896 · Wilson — and what it costs the seller →

For sellers

Listings that didn't sell

21%

up 1.4 pts from a year ago

70 expired or canceled vs 259 sold

Sold vs. first asking price

97.3%

down 0.4 pts from a year ago

median sale price ÷ original list price

Sold below first asking

68%

share of homes that sold

Price cut on homes that didn't sell

2.7%

median — and they still didn't sell

For buyers

True days on market

27

down 3 days from a year ago

median for sold homes, counted from the first listing

Typical room below first ask

2.7%

how far under the original price homes sold

Didn't sell, then sold on a relist

19%

of listings that didn't sell the first time

Median sold price

$275K

down 2.6% from a year ago

259 homes sold

By starting price

First askingSoldDidn't sell% didn't sellTrue daysSold vs. first ask
Under $300K1502615%3297.3%
$300–400K572833%2397.9%
$400–500K26619%3197.4%
$500–750K181036%2596.0%
$750K–1M600%1197.6%
$1M+200%2696.6%

Homes only (land excluded), last 12 months unless noted. "Didn't sell" = listings that expired or were canceled — withdrawn and on-hold listings are not counted (some owners stop for reasons that have nothing to do with the market); true days on market counts from the first listing, even when a home was relisted. Source: Hive MLS listing and sales records, updated October 24, 2026. Totals only — no individual listing is shown. Buddy Blake Team · Coldwell Banker Sea Coast Advantage · (910) 395‑1000

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