Market insights

What really happens to homes listed in ZIP 27534 · Goldsboro

The numbers most home sites don't show: how many listings never sell, how long homes really take, and what they sell for against the first asking price.

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Buddy Blake Team · Coldwell Banker Sea Coast Advantage

Market insights: ZIP 27534 · Goldsboro

October 18, 2026
(910) 395‑1000 · buddyblake.com

In 27534, 1 in 5 homes that listed didn't sell

In ZIP code 27534 (Goldsboro area), 329 homes ended their listing in the last 12 months. 259 sold and 70 didn't, a 21% didn't-sell rate, up from 16% the year before. The typical home that sold took 37 days and went for a median $255,000.

Summary written October 17, 2026 from that day's numbers. The figures in the tiles update every hour, so they can differ slightly.

16 sold out of every 20 listed 4 didn't expired, withdrawn or canceled

Which pile do you want to be in?

Out of every 20 homes listed in ZIP 27534 · Goldsboro over the last 12 months, the solid houses sold. The outlined ones expired, were withdrawn or were canceled.

Priced right from day one: sold in a median 16 days. Needed price cuts: 71 days, and sold for 92.7% of the first price.

What waiting costs

A typical $255,000 home, per month
Property taxes$133
Homeowners insurance$250
Upkeep$213
Utilities$250
Your mortgage paymentif you have one
About$848 + mortgage

About $848 every month the home sits — plus your mortgage payment.

Listings that didn't sell stayed on the market a median of 131 days — roughly $3,640 in taxes, insurance, upkeep and utilities alone, and the home still didn't sell.

An example, not a quote: Wayne County rate 0.6259 per $100 (NC Department of Revenue, 2025-26 county rates); town taxes add more inside town limits; insurance, upkeep (1% of value a year) and utilities are typical estimates.

When contracts fall apart

Contracts that fell apart

22%

74 of about 333 before closing

Those homes that later sold

74%

23% never sold

Sold vs. first ask after a fall-through

94.6%

vs. 97.9% on the first contract

Days to sell after a fall-through

76

vs. 25 on the first contract

The MLS doesn't record why a contract ends. In our experience the most common reasons are home inspection findings, appraisals that come in below the price, and buyer financing. How buyers paid on closed sales: conventional 31% · cash 15% · VA 32% · FHA 18%.

If you're selling

  • Price it right from day one. The 128 homes priced right sold in a typical 16 days. The 131 that needed price cuts took 71 days and sold at 92.7% of asking.
  • Small cuts don't fix a wrong price. Listings that never sold had a median cut of only 1.2% and sat a median 131 days.
  • The $300–400K range struggles most, with 29% not selling. Under $300K is the best range at 17%, which is still a real risk. Price carefully in either one.
  • Waiting costs money. On a typical $255,000 home, carrying costs run an estimated $848 a month before the mortgage. A home that sits unsold costs about $3,640 estimated, before the mortgage.

If you're buying

  • You have room to talk. 65% of homes sold below their first asking price, and the typical sale came in at 97.0% of first ask.
  • Homes that sit are the ones to watch. Listings that never sold sat a median 131 days. A home that fell out of contract later sold at 94.6% of asking, versus 98.0% for a first contract.
  • Financing is mixed here. Buyers paid cash on 15% of sales, used conventional loans on 32%, VA on 32% and FHA on 18%.

Did you know?

  • Did you know? In 27534, the share of listings that didn't sell rose to 21% from 16% the year before.
  • Did you know? A first contract here typically closed in 25 days. After a contract fell apart, the typical sale took 74 days.
  • Did you know? Of homes that lost a contract, 75% sold later and 23% never sold.

Deal Killer Report: how often contracts fall apart in ZIP 27534 · Goldsboro — and what it costs the seller →

For sellers

Listings that didn't sell

21%

up 5.2 pts from a year ago

70 expired, withdrawn or canceled vs 259 sold

Sold vs. first asking price

97.0%

down 1.2 pts from a year ago

median sale price ÷ original list price

Sold below first asking

65%

share of homes that sold

Price cut on homes that didn't sell

1.2%

median — and they still didn't sell

For buyers

True days on market

37

up 2 days from a year ago

median for sold homes, counted from the first listing

Typical room below first ask

3.0%

how far under the original price homes sold

Didn't sell, then sold on a relist

16%

of listings that didn't sell the first time

Median sold price

$255K

down 3.7% from a year ago

259 homes sold

By starting price

First askingSoldDidn't sell% didn't sellTrue daysSold vs. first ask
Under $300K1813717%3096.9%
$300–400K471929%7897.2%
$400–500K9847%3597.8%
$500–750K1616%2297.7%
$750K–1M3240%15191.1%
$1M+3350%35186.2%

Homes only (land excluded), last 12 months unless noted. "Didn't sell" = listings that expired, were withdrawn or were canceled (some owners stop for reasons that have nothing to do with the market); true days on market counts from the first listing, even when a home was relisted. Source: Hive MLS listing and sales records, updated October 18, 2026. Totals only — no individual listing is shown. Buddy Blake Team · Coldwell Banker Sea Coast Advantage · (910) 395‑1000

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