Buddy Blake Team · Coldwell Banker Sea Coast Advantage
Market insights: Southport
October 19, 2026
(910) 395‑1000 · buddyblake.com
Southport: 1 in 4 homes ended without selling in the last 12 months
In Southport, 1,009 homes ended in the last 12 months. 758 sold and 251 didn't, which is 25%, or 1 in 4. A year earlier that rate was 26%. The typical home that sold took 54 days and closed at 95.5% of its first asking price.
Summary written October 14, 2026 from that day's numbers. The figures in the tiles update every hour, so they can differ slightly.
Which pile do you want to be in?
Out of every 20 homes listed in Southport over the last 12 months, the solid houses sold. The outlined ones expired, were withdrawn or were canceled.
Priced right from day one: sold in a median 16 days. Needed price cuts: 95 days, and sold for 92.4% of the first price.
What waiting costs
| Property taxes | $134 |
| Homeowners insurance | $250 |
| Upkeep | $393 |
| Utilities | $250 |
| Your mortgage payment | if you have one |
| About | $1,031 + mortgage |
About $1,031 every month the home sits — plus your mortgage payment.
Listings that didn't sell stayed on the market a median of 153 days — roughly $5,183 in taxes, insurance, upkeep and utilities alone, and the home still didn't sell.
An example, not a quote: Brunswick County rate 0.342 per $100 (NC Department of Revenue, 2025-26 county rates); town taxes add more inside town limits; insurance, upkeep (1% of value a year) and utilities are typical estimates.
When contracts fall apart
Contracts that fell apart
20%
189 of about 947 before closing
Those homes that later sold
64%
32% never sold
Sold vs. first ask after a fall-through
91.4%
vs. 96.2% on the first contract
Days to sell after a fall-through
150
vs. 44 on the first contract
The MLS doesn't record why a contract ends. In our experience the most common reasons are home inspection findings, appraisals that come in below the price, and buyer financing. How buyers paid on closed sales: conventional 50% · cash 38% · VA 4% · FHA 5%.
If you're selling
- Price it right from day one. The 297 homes priced right sold in a typical 16 days. The 461 that needed price cuts took 96 days and sold at 92.4%.
- Waiting costs money. On a typical $471,000 home, carrying costs before the mortgage are estimated at about $1,031 a month. While a home sits unsold, that estimate is about $5,183.
- The $1M+ range struggles most in Southport, where 34% of listings didn't sell. The $500–750K range did best at 19%.
- Contracts fall apart about 1 in 5 times (20%), most often because of inspection, appraisal or financing issues, in general industry experience. Get ahead of those before you list. Homes that fell through and later sold took a typical 150 days and sold at 91.4%. First-contract sales took 44 days and sold at 96.2%.
If you're buying
- There is room to negotiate. 83% of Southport sales closed below the first asking price, and the typical sale came in at 95.5%.
- Homes that sit are the best leverage. Listings that never sold had a median 153 days on the market and a median price cut of 3.1%. A home that sat a long time often has a seller who is ready to talk.
- You will compete with cash. 38% of buyers paid cash and 50% used conventional loans. FHA was 5% and VA was 4%.
Did you know?
- Did you know 64% of Southport homes that lost a contract later sold, while 31% never sold at all?
- Did you know listings that never sold in Southport sat a median 153 days before they came off the market?
- Did you know the median sold price in Southport over the last 12 months was $471,000?
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Thinking of selling in Southport? What it takes and what it costs →
For sellers
Listings that didn't sell
25%
down 1.3 pts from a year ago
249 expired, withdrawn or canceled vs 758 sold
Sold vs. first asking price
95.5%
about the same as a year ago
median sale price ÷ original list price
Sold below first asking
83%
share of homes that sold
Price cut on homes that didn't sell
3.0%
median — and they still didn't sell
For buyers
True days on market
54
up 2 days from a year ago
median for sold homes, counted from the first listing
Typical room below first ask
4.5%
how far under the original price homes sold
Didn't sell, then sold on a relist
19%
of listings that didn't sell the first time
Median sold price
$471K
up 3.5% from a year ago
758 homes sold
The last 24 months
26% latest month · Sep 26
58 latest month · Sep 26
95.1% latest month · Sep 26
By starting price
| First asking | Sold | Didn't sell | % didn't sell | True days | Sold vs. first ask |
|---|---|---|---|---|---|
| Under $300K | 126 | 37 | 23% | 38 | 97.0% |
| $300–400K | 160 | 63 | 28% | 61 | 95.4% |
| $400–500K | 97 | 39 | 29% | 54 | 95.2% |
| $500–750K | 212 | 49 | 19% | 48 | 95.9% |
| $750K–1M | 96 | 28 | 23% | 67 | 94.9% |
| $1M+ | 67 | 33 | 33% | 57 | 93.6% |
Neighborhoods in Southport
| Neighborhood | Sold | Didn't sell | % didn't sell | True days | Sold vs. first ask |
|---|---|---|---|---|---|
| St James | 246 | 77 | 24% | 56 | 95.2% |
| Boiling Spring Lakes | 113 | 33 | 23% | 45 | 97.1% |
| South Harbour Village | 32 | 12 | 27% | 58 | 96.1% |
Homes only (land excluded), last 12 months unless noted. "Didn't sell" = listings that expired, were withdrawn or were canceled (some owners stop for reasons that have nothing to do with the market); true days on market counts from the first listing, even when a home was relisted. Source: Hive MLS listing and sales records, updated October 19, 2026. Totals only — no individual listing is shown. Buddy Blake Team · Coldwell Banker Sea Coast Advantage · (910) 395‑1000