Market insights

What really happens to homes listed in Johnston County

The numbers most home sites don't show: how many listings never sell, how long homes really take, and what they sell for against the first asking price.

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Buddy Blake Team · Coldwell Banker Sea Coast Advantage

Market insights: Johnston County

November 1, 2026
(910) 395‑1000 · buddyblake.com

Johnston County: 1 in 4 listings ended without selling last year

About 1 in 4 listings in Johnston County ended without selling over the last 12 months. That's a 24% rate, up from 20% the year before, and 223 of the 928 listings that ended didn't sell.

Summary written November 5, 2026 from that day's numbers. The figures in the tiles update every hour, so they can differ slightly.

15 sold out of every 20 listed 5 didn't expired, withdrawn or canceled

Which pile do you want to be in?

Out of every 20 homes listed in Johnston County over the last 12 months, the solid houses sold. The outlined ones expired or were canceled.

Priced right from day one: sold in a median 41 days. Needed price cuts: 92 days, and sold for 93.9% of the first price.

What waiting costs

A typical $338,900 home, per month
Property taxes$147
Homeowners insurance$250
Upkeep$282
Utilities$250
Your mortgage paymentif you have one
About$932 + mortgage

About $932 every month the home sits — plus your mortgage payment.

Listings that didn't sell stayed on the market a median of 156 days — roughly $4,794 in taxes, insurance, upkeep and utilities alone, and the home still didn't sell.

An example, not a quote: Johnston County rate 0.52 per $100 (NC Department of Revenue, 2025-26 county rates); town taxes add more inside town limits; insurance, upkeep (1% of value a year) and utilities are typical estimates.

When contracts fall apart

Contracts that fell apart

12%

95 of about 800 before closing

Those homes that later sold

73%

25% never sold

Sold vs. first ask after a fall-through

98.3%

vs. 98.7% on the first contract

Days to sell after a fall-through

82

vs. 55 on the first contract

The MLS doesn't record why a contract ends. In our experience the most common reasons are home inspection findings, appraisals that come in below the price, and buyer financing. How buyers paid on closed sales: conventional 47% · cash 13% · VA 15% · FHA 19%.

If you're selling

  • Price it right on day one. Listings priced right from the start typically sold in 41 days. Listings that needed cuts typically took 92 days.
  • Watch the $500–750K range. It has the highest didn't-sell rate in the county at 42%.
  • Prepare for the contract. Contracts falling apart happen to about 1 in 8 deals, and in my experience that's most often inspection, appraisal or financing issues. Deal with those before you list.
  • Waiting costs money. Estimated carrying costs for a typical $338,900 home are about $932 a month before mortgage, or about $4,794 while it sits unsold.

If you're buying

  • There's room to negotiate. 61% of homes sold below their first asking price, and the median sale came in at 98.6% of first ask.
  • Some homes sit a long time. Listings that never sold had a median of 156 days on market before they ended.
  • Financing mix matters here. Recent buyers paid conventional 47% of the time, FHA 19%, VA 15% and cash 13%.

Did you know?

  • The median sold price in Johnston County was $338,900.
  • The typical home sold in 56 days.
  • The $300–400K range had an 18% didn't-sell rate, less than half the 42% in the $500–750K range.

Deal Killer Report: how often contracts fall apart in Johnston County — and what it costs the seller →

For sellers

Listings that didn't sell

24%

up 3.6 pts from a year ago

223 expired or canceled vs 705 sold

Sold vs. first asking price

98.6%

about the same as a year ago

median sale price ÷ original list price

Sold below first asking

61%

share of homes that sold

Price cut on homes that didn't sell

1.3%

median — and they still didn't sell

For buyers

True days on market

56

up 5 days from a year ago

median for sold homes, counted from the first listing

Typical room below first ask

1.4%

how far under the original price homes sold

Didn't sell, then sold on a relist

13%

of listings that didn't sell the first time

Median sold price

$339K

down 0.3% from a year ago

705 homes sold

By starting price

First askingSoldDidn't sell% didn't sellTrue daysSold vs. first ask
Under $300K1665425%4996.6%
$300–400K3577918%6299.7%
$400–500K1124529%6098.1%
$500–750K503642%5296.7%
$750K–1M15629%6798.7%
$1M+5338%5891.5%

By town

TownSoldDidn't sell% didn't sellTrue daysSold vs. first ask
Clayton1734320%5098.4%
Selma1303019%8797.7%
Smithfield983627%8298.7%
Princeton673132%4897.2%
Kenly601924%4397.4%
Middlesex521927%54100.0%
Benson342946%5697.5%
Zebulon5847%54100.0%

Johnston County housing market: quick answers

How long do homes take to sell in Johnston County?

Homes that sold in Johnston County over the last 12 months took a median of 56 days, counted from the day they were first listed (relists included). That's up 5 days from a year ago.

What do homes in Johnston County sell for compared to the asking price?

The median home in Johnston County sold for 98.6% of its first asking price in the last 12 months, and 61% of the homes that sold went for less than the original price. That's about the same as a year ago.

What percentage of homes listed in Johnston County don't sell?

24% of homes listed in Johnston County over the last 12 months expired or were canceled without selling — about 1 in 4 (223 didn't sell vs 705 sold). That's up 3.6 pts from a year ago. The homes that didn't sell had already cut their price a median 1.3%.

What is the median sold price in Johnston County?

The median sold price in Johnston County over the last 12 months was $338,900, across 705 homes sold. That's down 0.3% from a year ago.

What is my home worth in Johnston County?

The median home in Johnston County sold for $338,900 over the last 12 months (705 sales), about the same as the prior 12 months. Your property's value depends on its size, condition, lot and street, and online estimates often disagree by a wide margin. Enter your address under "What's my home worth?" on the homepage to see what's for sale, under contract and sold around you, or call for a price built from the homes that actually compete with yours.

Are home prices in Johnston County going down?

Not meaningfully. Homes in Johnston County sold for a median of $338,900 in the last 12 months, about the same as the prior 12 months. More homes sold (705 vs 553), and the median time on the market went from 51 to 56 days. Prices move differently by neighborhood and price range, so check the band your home falls in below.

Where do these Johnston County housing market numbers come from?

Hive MLS listing and sales records for homes only (land excluded), covering the last 12 months and updated November 1, 2026. The figures refresh from the MLS every hour; "didn't sell" counts only expired and canceled listings. Compiled by Buddy Blake Team, Coldwell Banker Sea Coast Advantage.

Homes only (land excluded), last 12 months unless noted. "Didn't sell" = listings that expired or were canceled — withdrawn and on-hold listings are not counted (some owners stop for reasons that have nothing to do with the market); true days on market counts from the first listing, even when a home was relisted. Source: Hive MLS listing and sales records, updated November 1, 2026. Totals only — no individual listing is shown. Buddy Blake Team · Coldwell Banker Sea Coast Advantage · (910) 395‑1000

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