Buddy Blake Team · Coldwell Banker Sea Coast Advantage
Market insights: ZIP 27542 · Kenly
October 24, 2026
(910) 395‑1000 · buddyblake.com
Kenly's 27542: 1 in 4 homes didn't sell in the last year
In ZIP code 27542 (Kenly area), 80 listings ended in the last 12 months. 62 sold and 18 didn't, a 23% didn't-sell rate, up from 11% the year before. The typical home that sold went for $296,400 after 43 days on the market.
Summary written October 17, 2026 from that day's numbers. The figures in the tiles update every hour, so they can differ slightly.
Which pile do you want to be in?
Out of every 20 homes listed in ZIP 27542 · Kenly over the last 12 months, the solid houses sold. The outlined ones expired or were canceled.
Priced right from day one: sold in a median 35 days. Needed price cuts: 56 days, and sold for 92.7% of the first price.
What waiting costs
| Property taxes | $128 |
| Homeowners insurance | $250 |
| Upkeep | $247 |
| Utilities | $250 |
| Your mortgage payment | if you have one |
| About | $878 + mortgage |
About $878 every month the home sits — plus your mortgage payment.
Listings that didn't sell stayed on the market a median of 164 days — roughly $4,704 in taxes, insurance, upkeep and utilities alone, and the home still didn't sell.
An example, not a quote: Johnston County rate 0.52 per $100 (NC Department of Revenue, 2025-26 county rates); town taxes add more inside town limits; insurance, upkeep (1% of value a year) and utilities are typical estimates.
When contracts fall apart
Contracts that fell apart
13%
9 of about 72 before closing
Those homes that later sold
67%
33% never sold
Sold vs. first ask after a fall-through
96.9%
vs. 97.5% on the first contract
Days to sell after a fall-through
72
vs. 42 on the first contract
The MLS doesn't record why a contract ends. In our experience the most common reasons are home inspection findings, appraisals that come in below the price, and buyer financing. How buyers paid on closed sales: conventional 43% · cash 10% · VA 13% · FHA 29%.
If you're selling
- Price it right from day one. The 36 homes priced right sold in a median of 35 days. The 26 that needed price cuts took 72 days and sold at 92.5% of asking.
- Small trims don't fix a wrong starting price. Listings that never sold had a median price cut of only 1.6% and sat a median of 164 days.
- Watch the $300-400K range. 28% of listings there didn't sell, against 19% for Under $300K.
- Contracts fall apart too: about 1 in 8, or 13%. The MLS doesn't record why, but in general experience it's most often inspection, appraisal or financing issues. Get the home ready and your paperwork lined up before you list. After a contract fell apart, 67% later sold and 33% never did.
If you're buying
- You have room to talk. 69% of homes sold below their first asking price, and the median sale came in at 97.5% of first ask.
- Homes that sit are worth a look. Listings that never sold sat a median of 164 days. Homes that sold after a contract fell apart took a median of 72 days and went for 96.9% of asking.
- Financing here is mixed: 44% conventional, 27% FHA, 13% VA and 10% cash.
Did you know?
- The didn't-sell rate in 27542 went from 11% a year earlier to 23%, which is 1 in 4 listings.
- On a typical home at $296,400, carrying costs before the mortgage are estimated at about $878 a month. For a home that doesn't sell, that's an estimated $4,704 or so.
- Homes that sold on their first contract took a median of 42 days and sold at 97.5% of asking. After a contract fell apart, the next sale took a median of 72 days.
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For sellers
Listings that didn't sell
23%
up 11.3 pts from a year ago
18 expired or canceled vs 62 sold
Sold vs. first asking price
97.4%
down 1.6 pts from a year ago
median sale price ÷ original list price
Sold below first asking
71%
share of homes that sold
Price cut on homes that didn't sell
1.6%
median — and they still didn't sell
For buyers
True days on market
44
up 7 days from a year ago
median for sold homes, counted from the first listing
Typical room below first ask
2.6%
how far under the original price homes sold
Didn't sell, then sold on a relist
22%
of listings that didn't sell the first time
Median sold price
$296K
down 0.8% from a year ago
62 homes sold
The last 24 months
13% latest month · Sep 26
35 latest month · Sep 26
100.0% latest month · Sep 26
By starting price
| First asking | Sold | Didn't sell | % didn't sell | True days | Sold vs. first ask |
|---|---|---|---|---|---|
| Under $300K | 30 | 7 | 19% | 31 | 96.7% |
| $300–400K | 21 | 8 | 28% | 95 | 97.5% |
| $400–500K | 5 | 3 | 38% | 93 | 98.8% |
| $500–750K | 4 | 0 | 0% | 22 | 100.0% |
| $750K–1M | 2 | 0 | 0% | 7 | 99.3% |
Homes only (land excluded), last 12 months unless noted. "Didn't sell" = listings that expired or were canceled — withdrawn and on-hold listings are not counted (some owners stop for reasons that have nothing to do with the market); true days on market counts from the first listing, even when a home was relisted. Source: Hive MLS listing and sales records, updated October 24, 2026. Totals only — no individual listing is shown. Buddy Blake Team · Coldwell Banker Sea Coast Advantage · (910) 395‑1000