Buddy Blake Team · Coldwell Banker Sea Coast Advantage
Market insights: ZIP 28457 · Rocky Point
October 24, 2026
(910) 395‑1000 · buddyblake.com
Rocky Point: 1 in 10 listings didn't sell this year
In ZIP 28457, 1 in 10 listings ended without selling over the last 12 months, down from 18% the year before. Homes that sold did so in a median 25 days, at a median price of $381,500. Pricing was the difference-makers in this market, and the numbers below show where sellers and buyers are getting hurt or helped.
Summary written October 22, 2026 from that day's numbers. The figures in the tiles update every hour, so they can differ slightly.
Which pile do you want to be in?
Out of every 20 homes listed in ZIP 28457 · Rocky Point over the last 12 months, the solid houses sold. The outlined ones expired or were canceled.
Priced right from day one: sold in a median 12 days. Needed price cuts: 77 days, and sold for 93.5% of the first price.
What waiting costs
| Property taxes | $234 |
| Homeowners insurance | $250 |
| Upkeep | $318 |
| Utilities | $250 |
| Your mortgage payment | if you have one |
| About | $1,057 + mortgage |
About $1,057 every month the home sits — plus your mortgage payment.
Listings that didn't sell stayed on the market a median of 79 days — roughly $2,734 in taxes, insurance, upkeep and utilities alone, and the home still didn't sell.
An example, not a quote: Pender County rate 0.7375 per $100 (NC Department of Revenue, 2025-26 county rates); town taxes add more inside town limits; insurance, upkeep (1% of value a year) and utilities are typical estimates.
When contracts fall apart
Contracts that fell apart
18%
37 of about 212 before closing
Those homes that later sold
84%
16% never sold
Sold vs. first ask after a fall-through
96.9%
vs. 97.8% on the first contract
Days to sell after a fall-through
65
vs. 18 on the first contract
The MLS doesn't record why a contract ends. In our experience the most common reasons are home inspection findings, appraisals that come in below the price, and buyer financing. How buyers paid on closed sales: conventional 50% · cash 16% · VA 14% · FHA 19%.
If you're selling
- Price it right from day one. Homes priced right the first time sold in a median 12 days.
- Know the $400–500K range. It had the highest didn't-sell rate at 12%.
- Waiting costs money. Listings that never sold sat a median 79 days and took a median 2.3% price cut.
- Contracts fell apart 1 in 6 times. Most often that's inspection, appraisal or financing trouble, based on general industry experience. Get ahead of those before you list.
If you're buying
- There's room to negotiate. 66% of homes sold below their first asking price, and the median sale was 97.8% of first ask.
- The $500–750K range is the calmest, with a didn't-sell rate of 3%.
- Conventional loans led at 51% of buyers, followed by FHA at 20%, cash at 16% and VA at 13%.
Did you know?
- Of 194 listings that ended in the last 12 months, 174 sold.
- Homes that sold after a contract fell apart still sold 84% of the time, at a median 96.9% of asking.
- For a typical $381,500 home, estimated carrying costs before mortgage run about $1,057 a month. While it sits unsold, the estimate is about $2,734.
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For sellers
Listings that didn't sell
10%
down 7.2 pts from a year ago
20 expired or canceled vs 173 sold
Sold vs. first asking price
97.9%
up 0.4 pts from a year ago
median sale price ÷ original list price
Sold below first asking
65%
share of homes that sold
Price cut on homes that didn't sell
2.3%
median — and they still didn't sell
For buyers
True days on market
23
down 10 days from a year ago
median for sold homes, counted from the first listing
Typical room below first ask
2.1%
how far under the original price homes sold
Didn't sell, then sold on a relist
30%
of listings that didn't sell the first time
Median sold price
$385K
up 2.7% from a year ago
173 homes sold
The last 24 months
15% latest month · Sep 26
29 latest month · Sep 26
97.6% latest month · Sep 26
By starting price
| First asking | Sold | Didn't sell | % didn't sell | True days | Sold vs. first ask |
|---|---|---|---|---|---|
| Under $300K | 53 | 6 | 10% | 17 | 98.6% |
| $300–400K | 36 | 5 | 12% | 26 | 97.3% |
| $400–500K | 52 | 7 | 12% | 29 | 98.3% |
| $500–750K | 27 | 1 | 4% | 35 | 97.1% |
| $750K–1M | 4 | 1 | 20% | 6 | 100.0% |
| $1M+ | 1 | 0 | 0% | 16 | 100.0% |
Homes only (land excluded), last 12 months unless noted. "Didn't sell" = listings that expired or were canceled — withdrawn and on-hold listings are not counted (some owners stop for reasons that have nothing to do with the market); true days on market counts from the first listing, even when a home was relisted. Source: Hive MLS listing and sales records, updated October 24, 2026. Totals only — no individual listing is shown. Buddy Blake Team · Coldwell Banker Sea Coast Advantage · (910) 395‑1000