The Right Way to Host an Open House

Did you know that open houses can still be incredibly effective? It’s true, and today we’re going to explain why.

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Open houses may not be the most cutting-edge marketing technique, but they still work—and today I’d like to share just how powerful they can be.

Of course, to take advantage of this power, you need to properly leverage it. Hosting an effective open house in this day and age means advertising it on social media. You need to direct web traffic, not just foot traffic, to your open house if you want it to be successful.

To give you a better idea of what a successful open house looks like, allow me to share a few examples of ones recently hosted by the great agents on my team.

To properly execute these open houses, our listing agent Tyler enlisted the help of two of our buyer agents, Steve and Trevor, who hosted the events. Thanks to their combined efforts, these events drew dozens of buyers in and ultimately helped the sellers secure top dollar.

Open houses present a great networking opportunity for agents and offer sellers the chance to increase their listing’s exposure. So why do so many claim that they are ineffective? Well, because they sometimes are. Open houses work wonderfully for listings that are well priced and in a good location, but they may not be much help if the home is lacking in these two areas.

When done right, however, open houses can be massively effective. After all, open houses let buyers see exactly how much competition they’re up against. This leads to an increased sense of urgency and incentivizes buyers to put their best foot forward. Even listings that have already had dozens of showings may see a sudden influx of offers as a result of an open house.

The bottom line is this: Open houses do work if your agent works them right.

If you have any other questions or would like more information, feel free to give us a call or send us an email. We look forward to hearing from you soon.


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