The Guaranteed Sale Program Is Back for Home Sellers

The Guaranteed Sale Program is back to help sellers move forward, even if their home doesn’t sell on the open market.

Are you one of many homeowners who assume their house will sell no matter what? That assumption can quickly lead to stress, price reductions, or an expired listing when the market shifts. 

With more homes sitting longer and more listings failing to sell, sellers are starting to ask a very real question: What happens if my home doesn’t sell? That’s why I want to explain our Guaranteed Sale Program, how it works, and when it actually makes sense.

What is the Guaranteed Sale Program? This program is designed to give sellers certainty. We agree upfront on a price and a specific time frame to sell your home. If the home does not sell during that period, we guarantee the sale. 

In that case, my team may purchase the home directly, or one of our investors will step in and buy it. The biggest benefit here is peace of mind. You’re not left waiting, guessing, or worrying about what comes next because there is already a plan in place.

Why does this program exist? My primary goal is always to help you get top dollar and the highest net proceeds possible. Most of the time, selling on the open market is the best way to do that. 

When a home is priced correctly, or even slightly below market to attract strong interest, it often sells for more than it would through any guaranteed sale or cash offer. That said, price is not the only factor every seller cares about. Sometimes timing matters more than maximizing every dollar, and that’s where this program can be a smart option.

“A guaranteed sale program gives sellers certainty by agreeing on a price and timeline upfront, so you’re never left wondering what happens if your home doesn’t sell.”

Who is this program for? The guaranteed sale program works best for people who value certainty and timing over price. This often includes sellers who are buying another home and want to avoid a sale contingency, relocating on a strict timeline, trading up to one of our listings or new construction homes, or feeling uneasy about whether their home will sell in today’s market. 

Having this program in place is like having a backup contract. It allows you to move forward with confidence, knowing you won’t be stuck if the market slows.

How does pricing work? If we buy the home, or one of our investors does, the price will not be the full retail value. The price is agreed upon together, but it reflects a wholesale or trade-in number rather than market value. That difference is the tradeoff for speed and certainty. We buy your home with the plan to resell it. If that process takes time, the risk falls on us, not you.

How does this compare to selling on the open market? Selling on the open market, when done correctly, almost always results in more money in your pocket. Guaranteed sale programs and cash offers exist for convenience, not maximum profit. That’s why we always look at the open market first and use the guaranteed sale option as a backup plan, not the starting point.

I ran this program for many years before COVID, then paused it when homes were selling quickly, and sellers didn’t worry about whether their home would sell. Today, with more expired and canceled listings, that concern is back.

The guaranteed sale program exists to remove uncertainty, provide options, and help sellers move forward with a clear plan. 

If you’re thinking about selling and want to understand what makes the most sense for your situation, feel free to call or text me at 910-218-8879 or email me at buddy@buddyblake.com. I’m happy to talk it through with you and make sure you are confident with your decision.