Monday Morning Coffee | August 9, 2010
INSPIRATION FOR TODAY:
ELIMINATE THE BOX!
It was refreshing to read the article entitled "Thirty Under Thirty" in the REALTOR(r) magazine. Thirty agents under the age of thirty talked about their approach to real estate, and most seemed to "think outside the box." They didn't appear to be bound by conventional rules of marketing conduct. Think back to when you were a young child. You were totally uninhibited by rules, so you weren't afraid to try new things.
Back then, there wasn't even a "box" to confine your thinking or actions. You did whatever worked for you. Then, you began to grow up and your parents, then your teachers, began building a box for you. "Stay in line, be quiet, don't touch this or that," they admonished. "Good little girls and boys don't talk back, eat snacks between meals, or chew with their mouths open. "The rules got more sophisticated as you got older, and you began to conform. Now you're all grown up, comfortable in the box the world built for you, and it's not so easy anymore to "think outside the box".
Not so for the newcomers - the youth of the real estate industry. They are enthusiastic, energetic, and with their "no rules" thinking, they're going to mop up on those competitors who are too comfortable in their box. If you've been in the business for more than ten years, you have one powerful advantage over the newbies - real estate wisdom. You're a survivor and know your way around the business. Now it's just a question of combining that base of knowledge with some of the unfettered new thinking of the under 30 crowd. Old dogs CAN learn new tricks, after all!