I beat my parents up for $54,100

Well, not really. But my point is that in today's market, it's all about pricing right. My parents have a house they own in Holden Beach, with incredible views of the Intracoastal Waterway and a private beach access just down the street, listed with us. The traffic has been slow in terms of showings and the most recent Comparative Market Analysis (CMA) I did for them showed that the house was over priced. It's not an easy thing to ask any seller to lower their price on a house they love so dearly but the fact of the matter is that if anything will over come a buyer's objections, it's price. Buyer's right now want to feel like they're getting a deal and quite frequently are asking agents for the best value, then asking for a 3 bedroom, 2.5 bath, 1800 square foot house or whatever their specific needs are. Price is the number one factor right now. So, with the facts in hand, checking out the competition and a smile on my face, I told my parents the straight scoop and they agreed to lower the price of their house $54,100, which was over a 10% price improvement.

 Have a great day!

 Erik