I beat my parents up for $54,100

Well, not really. But my point is that in today's market, it's all about pricing right. My parents have a house they own in Holden Beach, with incredible views of the Intracoastal Waterway and a private beach access just down the street, listed with us. The traffic has been slow in terms of showings and the most recent Comparative Market Analysis (CMA) I did for them showed that the house was over priced. It's not an easy thing to ask any seller to lower their price on a house they love so dearly but the fact of the matter is that if anything will over come a buyer's objections, it's price. Buyer's right now want to feel like they're getting a deal and quite frequently are asking agents for the best value, then asking for a 3 bedroom, 2.5 bath, 1800 square foot house or whatever their specific needs are. Price is the number one factor right now. So, with the facts in hand, checking out the competition and a smile on my face, I told my parents the straight scoop and they agreed to lower the price of their house $54,100, which was over a 10% price improvement.

 Have a great day!



#1 By Erik Hoffacker at 9/9/2016 11:19 PM

By the way, I'm not immune to my own advice. I also just reduced the price of my own property by $25,000 which was a 4% improvement. Check out the house here. http://www.buddyblake.com/idx/residential/425154/details.html


#2 By Buddy at 9/9/2016 11:19 PM

Great work Erik! I just emailed your blog to your parents so they can see that you made them cut their price twice as much as you did on your own :-)

Post a Comment