How Social Media Attracts Home Buyers and Sellers

How Real Estate Agents Can Use Social Media Strategy to attract home buyers and sellers

house at sunset

Real estate marketing in today’s day and age is vastly different than it was even ten years ago. The rise in technological advances has allowed individuals to constantly have access to the internet and to information in general. One of the most widespread uses of this technology is social media. Apps like Facebook, Instagram, Twitter and the like are easy to access and navigate. 

Even further, a huge chunk of the world’s population, an estimated 2.96 billion users, are on social media. Social platforms are a great tool for real estate agents who are trying to connect with clients and market listings. Not only do they allow one to reach a huge group, but they also offer tools that can help real estate agents target and reach potential house buyers. 

If you’re a real estate agent who wants to learn more about how to tap into the real estate market, consider some of these methods. 

Take Good Photos

If you’re using any social media platform, it’s incredibly important to take good photos of the house. Clear and quality photos will portray the house in a positive light. On the other hand, blurry or low-resolution photos can easily make an otherwise beautiful house appear mediocre. Luckily, most newer smartphones boast cameras that can take photos similar in quality to that of a professional one. Even moreso, editing apps can help you adjust lighting and contrast to make the image stand out better.

Know Your Audience

person working on laptop

Knowing who your audience is, and what they respond to, is a very important factor in social media marketing. If you’re selling a home to a younger demographic, make sure that you use keywords in your post titles that will draw them in. Talk about things to do in the area, the house’s distance to nearby attractions, and the feel of the house in general. 

On the other hand, if you’re trying to reach parents, appeal to how the property will work for kids, such as parks and schools in the area. When you want to attract buyers online, appeal to the demographic that you're trying to reach and be careful about the listing keywords you use. 

Come up with a Plan of Attack

Your social media strategy should not be random. When coming up with a plan on how to use social media to your advantage, outline a plan of what to do and when to do it. Determine the days you need to post, how frequently you need to post, and how to say it! Vary your posts, too, so that you don't sound like you’re constantly trying to make a sale—more personable posts go a long way in appealing to your audience. 

After getting your foot in the door, use social media tools to get a better idea of what types of posts your audience likes. Use those statistics to then readjust your social media plan!

In conclusion, social media platforms serve as an excellent tool for modern day real estate agents to sell a house. Because of how widespread social media is, you’ll have an upper hand if you are able to navigate!

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